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Alfort acquires a minority share from the Pomona Group

Alfort & Cronholm was founded in 1906. The company pioneered what we now call DIY, or the do-it-yourself market. After a several years with Pomona as partner, the Alfort family has bought back the shares outstanding and thereby own 100 percent of the business again.

Alfort started as a retailer and wholesaler of paint and paint shop products. Over the years, the company has developed into a national wholesaler for paint brushes, materials and other related products. Alcro paint is now Alcro-Beckers and is owned by Tikkurila Paints. The other part of the business, the wholesale side, is owned by the Alfort family and is still called Alfort & Cronholm.

The company has a turnover of SEK 450 million and employs around 70 employees.

“Together with lawyers and tax advisers we found a favourable and simple solution to a complex problem for all parties. It has been a very interesting process for all involved and we look forward to following the development of the company in the future”, says Joakim Tengzelius, CEO and partner at Valentum.

About Valentum

Valentum manages company sales in an innovative way, focusing on sales and acquisitions of large unlisted companies.

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